How great leaders inspire action: Simon Sinek on TED.com

I can write a summary and my personal reaction of the video: "How great leaders inspire action.(Simon Sinek).
SUMMARY:

In this video we can see how Simon Sinek talk us about a few companies and people are successful in their period of time that their existence,and the answer for it  is that this kind of people thinks in the opposite way that the common persons because they don't put a product in the market only for the good style or if the object could be used for a lot of things, the successful people thinks about WHY they offer it,it means what is the real reason that make the consumer buy the productor ,and we found that people get it only for MAKE THEMSELF HAPPIER  and feel that they are better persons and get a kind of satisfaccion ,you can see it clearly y the example of the golden circle. first you ask yourself WHY you offer it ,the second question is HOW it works and how you can convince the consumer and finally ask WHAT is the product that yo want to put in this competitive market.This is the correct way to think how people would prefer mi company or my ideas than the others,also we have to have in mind our pricipal objective.

PERSONAL REACTION:

I would like to express my totally agreement with this speech because in my opinion a real leader have to think differently to the other people.They are minds that find the way to convince and surprise to the consumer.I know that is dificult to do but is not imposible we have to think outside the box and show what is the purpose and the intention that get the consumer when they get it.Don't forget that only a little group of persons get to be successful beacuse the see the world with other point of view ,they are winners.